Are you creating SMART Goals for your brand?

“When setting new goals and thinking about where you want your brand or business to be in one month, or six months down the road, it’s important to have an idea of how you’re going to achieve those goals.”

Your social media and online presence is always changing and should always stay updated. You still need to create a way to keep a clear goal at the forefront of your planning. Otherwise your social feed may not appear how you imagined it. 

A great way to upgrade your goals and keep them on track is to make them S.M.A.R.T. This acronym stands for Specific, Measurable, Achievable,
Relevant, and Timely, and is an easy way to analyze your goal to make sure it’s actually obtainable.

 

Specific – When you are setting a goal you have to be specific. This is ultimately the “mission statement” for your goal. Your goal should be able to answer Who, What, Where, When, Why – answer these questions and you’ll know your goal is specific enough. 

Measurable – While setting your goal you have to be able to measure the outcome you’re desiring. By having a metric you’re aiming for, this makes the goal much more in reach because you are providing a way to measure the progress. If you have a short term goal then create a few steps that you can easily check off. If you know your goal is going to be more long term, then set some milestones you know you’ll have to hit along the way. It would be unrealistic to set your goal as “be more engaged on social media” – instead, create a timeline or checklist on how many times per day or exactly how you want to engage more. 

Achievable – While planning your goal, you should make sure it’s something you can actually attain. This focuses on how important a goal is to you though, and how you are going to achieve it. Some goals may require you to learn new skills. Since there may be new tools or skills that apply to your new goal, make sure you consider what it would take to attain them if you already don’t possess them. This step is meant to inspire motivation, not discouragement. So be sure to clearly think through how you will achieve your goal while setting it. 

Relevant – Focusing on a goal that makes sense is ensuring it is relevant to your project – it needs to align with the broader business goals. If you want to create a new aesthetic for your brand’s social media, then you wouldn’t add anything related to SEO, because SEO isn’t relevant to your goal of creating a brand aesthetic. 

Timely – It’s easy to set a goal, but if it lacks a realistic sense of time then you most likely won’t finish it and will become discouraged in the process. A few examples of creating a timely goal is to set a target date or time period, and to ask specific questions about those timelines to make sure you’ll obtain the goal by then. 

 

No matter what your goals are for your brand, ensure you are asking yourself – is my goal SMART? If yes, then you are on your way to furthering your brand and one step closer to that success. If not, then take a step back and reassess your goal to make sure it is Specific, Measurable, Achievable, Relevant, and Timely. Take your goal one step further and make sure it is SMART-ER. By adding Evaluate and Re-do, you will keep yourself (and your goal) on track and will continue to grow your brand with success! 

 

Have an idea about where you want your brand to be but unsure how to get there? Reach out to our team today!

How Social Platforms are Changing during COVID-19

We are all stuck at home, and have been for awhile! Although the closure of many , shopping isn’t the only way we’re using the internet these days. Our social platforms are different, website usage is increasing drastically, and the way we connect has changed too. So how has COVID-19 affected our daily life, office hustle, and social community? 

Websites vs. Apps

Behaviors have shifted as the virus continues to spread and is pushing us to use our devices to work, connect, and have fun. Although Americans are usually known to “live through our phones”, we are seeing that be less and less true the deeper we get into this quarantine. Website usage is drastically increasing while app usage is almost at a standstill. Does that mean we aren’t interested in connecting? It may actually mean the opposite if we look at the recent trends for Facebook, Netflix, and YouTube. 

Facebook.com has increased by 27%, Netflix.com is up 16% and YouTube has increased usage by 15.3%. On the contrary, app usage has come to a halt. Facebook app usage has only increased by 1.1% during this pandemic, the Netflix app is barely up by .3%, and users are using the YouTube app 4.5% less than before! So yes we are still streaming with this extra time at home, but since social gatherings and events have been cancelled it seems we are spending more time browsing on our laptops than our cellphones. 

Video Chatting

It is probably not surprising that social and streaming platforms like Facebook or Netflix are increasing during this quarantine. The biggest behavioral change we are seeing is actually through how we connect in our daily life. Our offices and schools are moving to our living rooms and basements through video chatting and online interactions. Apparently texting and chatting isn’t enough during these times – we want to see each other! Google Duo and Classroom, Zoom, Nextdoor.com, and Houseparty are just a few video chat platforms that are increasing. Zoom has more than tripled their user base! Around March 1, 2020 Zoom had about 2.5 million users – currently Zoom has over 6 million active users. Google Classroom is at a close second with 5 million users. Whether we are actually using these video platforms to work, play, or connect with friends and family it’s clear there is definitely a significant increase across the board. We are finding new ways to connect and see each other’s faces while being stuck at home. 

Sports vs. Gaming

A final trend we are seeing change is the comparison between video games and sports. As a sports driven nation, there are many fans that are disappointed and upset about the suspension of the NBA season. The virus is also leaving the upcoming MLB and NFL seasons in uncertainty. ESPN viewers are watching replays of their favorite games, matches, and championships since all sports events have been cancelled. So although we are a sports nation, ESPN viewers have dwindled by 40%! Americans are spending less time watching their favorite players and taking sports into their own hands through video gaming and online matches between friends. We are seeing an increase of over 60% for video gaming sales and video game usage is up by 75% since the first week of quarantine.

So how does this affect social platforms? Online networks like Twitch and Tiktok are taking over. The average daily traffic for Twitch is currently at 6 million users, and Tiktok has a staggering 19 million active users. Although sports is declining at the moment, video gaming and online social gaming platforms are on the rise. 

 

Change is inevitable but we have had to embrace so many changes during COVID-19 and social distancing is our new normal. Although life is different, we’ve adapted and found new ways to connect and carry out daily life through our social platforms. Website usage is increasing, and we are connecting through video chatting networks like Zoom and Google Classroom. The cancellation of sports events may have lowered viewings and halted our sports culture, but it has allowed video gaming users to open up new ways to stay connected. The virus may have forced us home, but we’ve shown that we will still connect and support one another no matter what. 

Looking to increase your social media usage and presence?

Reach out to our team by emailing us at ashley@casarellaconsulting.com and let us know what you want your brand to look like heading into the rest of 2020! 

“I’ve Cleaned the Whole House, Now What?” Your Social Media Needs a Clean Too!

This time of year is typically exciting and filled with the vibe that spring is here, and summer is coming! We usually see people posting their beach and hiking trips, or sharing the upcoming concert they’re heading to. But across the country we are seeing some changes from the COVID-19 pandemic. Although we may have adapted to life at home by now, you still might not love this “new normal”. You are spending more time at home, which means pajamas and slippers are your new wardrobe. You feel like you’ve cleaned every square inch of every room in your house and even your car is shiny new – now you aren’t sure what to do next!

Well spring cleaning may have multiple meanings, but it is typically associated with sweeping out the old and welcoming the new! This doesn’t just go for your home or car – your social media needs a clean too! There are so many small changes you can integrate on your social platforms that can make a huge difference in your audience interaction and engagement. Implementing these key steps might be the difference between simply scrolling through your feed while you’re lounging on the couch, or actively engaging with your followers and gaining more views. Grab a notebook and pen to save these 5 key steps to a cleaner, more organized social image!

1. Google your business

This may seem like common sense, but it’s important to see your business the way your customers see you! Opening Google in an “incognito tab” is crucial for your search. Being in “incognito” mode allows you to see your business the way customers do. It essentially wipes your search history and patterns and gives you an accurate representation of your search. Once you have your company up, the most important thing to look at is consistency across all social platforms. Is your company’s name listed the same on LinkedIn and Facebook? Does your twitter handle vary from your Instagram? Keeping a consistent brand identity is crucial to establish trust and credibility. If your business name is listed as Sally’s Bar + Grill on Facebook, but shows up as “Sally’s Bar” on Instagram then you may be missing out on a large chunk of followers or potential customers. 

2. Fill out your entire bio

Having a somewhat empty bio looks unprofessional (and lazy) to potential followers and customers. Not only are you wasting valuable space, but your followers might not get the right idea about who you are as a company. Make sure your information listed is correct and updated – accessibility is crucial to ensure more traffic to your profile or site. Social media is basically free advertising, so use that real estate right!

3. Solidify your style

While you might have given thought as to how to obtain more followers and customers, you might not know why your followers actually follow you. Your brand identity is not only shown through your logo or bio, but it is created through your brand’s story. The way you edit your photos, the language you use in your posts, and your overall “theme” will help or hurt your social following. Your feed should create a story that your followers are eager to see what chapter comes next!

4. Plan your posts

You might not think your social media is something to add to your planner. But this is another step to creating that brand identity and following! By using a social planner you are able to plan and schedule your posts, write captions, and see analytics for your account. A few platforms to try out are Planology, Later, Sprout Social, and VSCO. While scheduling your posts and pictures, make sure to stay unique and true to your brand. Making a planner keeps that theme in front and focused, rather than reactive and randomized. 

5. Engage, Engage, Engage!

This free time is a blessing for your social media! You can use this time to actually engage with your audience and following and will ultimately create a community. People want to feel a part of something. They want to be heard and acknowledged. A couple key things you can do to engage your following is to ask questions and have them comment or tag other accounts on your posts. Engagement is key to creating a larger following and establishing your online community. Remember – it takes a village! 

Although the outside world is crazy, and you might be going crazy from not leaving the house for two months, your social presence is even more important now than before! Creating a clean feed and maintaining your social image across all platforms takes some work – but small steps will lead you to a goal. 

Make sure to look up your company to look at your brand the way your customers and followers do. Use these social platforms for free advertising and create a bio that explains exactly who you are. Find your style and share your brand’s story with your followers! With all the free time you have right now, make a planner and prepare thought out and strategic posts that will keep your brand identity unique and true. And finally, always engage! Our local communities might seem disrupted, but our social community is growing more now than ever. The most important advice is to simply have fun!

 

Need help?

Give us a call at 860-919-8587 or send us an email at ashley@casarellaconsulting.com