Are you creating SMART Goals for your brand?

“When setting new goals and thinking about where you want your brand or business to be in one month, or six months down the road, it’s important to have an idea of how you’re going to achieve those goals.”

Your social media and online presence is always changing and should always stay updated. You still need to create a way to keep a clear goal at the forefront of your planning. Otherwise your social feed may not appear how you imagined it. 

A great way to upgrade your goals and keep them on track is to make them S.M.A.R.T. This acronym stands for Specific, Measurable, Achievable,
Relevant, and Timely, and is an easy way to analyze your goal to make sure it’s actually obtainable.


Specific – When you are setting a goal you have to be specific. This is ultimately the “mission statement” for your goal. Your goal should be able to answer Who, What, Where, When, Why – answer these questions and you’ll know your goal is specific enough. 

Measurable – While setting your goal you have to be able to measure the outcome you’re desiring. By having a metric you’re aiming for, this makes the goal much more in reach because you are providing a way to measure the progress. If you have a short term goal then create a few steps that you can easily check off. If you know your goal is going to be more long term, then set some milestones you know you’ll have to hit along the way. It would be unrealistic to set your goal as “be more engaged on social media” – instead, create a timeline or checklist on how many times per day or exactly how you want to engage more. 

Achievable – While planning your goal, you should make sure it’s something you can actually attain. This focuses on how important a goal is to you though, and how you are going to achieve it. Some goals may require you to learn new skills. Since there may be new tools or skills that apply to your new goal, make sure you consider what it would take to attain them if you already don’t possess them. This step is meant to inspire motivation, not discouragement. So be sure to clearly think through how you will achieve your goal while setting it. 

Relevant – Focusing on a goal that makes sense is ensuring it is relevant to your project – it needs to align with the broader business goals. If you want to create a new aesthetic for your brand’s social media, then you wouldn’t add anything related to SEO, because SEO isn’t relevant to your goal of creating a brand aesthetic. 

Timely – It’s easy to set a goal, but if it lacks a realistic sense of time then you most likely won’t finish it and will become discouraged in the process. A few examples of creating a timely goal is to set a target date or time period, and to ask specific questions about those timelines to make sure you’ll obtain the goal by then. 


No matter what your goals are for your brand, ensure you are asking yourself – is my goal SMART? If yes, then you are on your way to furthering your brand and one step closer to that success. If not, then take a step back and reassess your goal to make sure it is Specific, Measurable, Achievable, Relevant, and Timely. Take your goal one step further and make sure it is SMART-ER. By adding Evaluate and Re-do, you will keep yourself (and your goal) on track and will continue to grow your brand with success! 


Have an idea about where you want your brand to be but unsure how to get there? Reach out to our team today!

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